Monthly Archives: May 2006

It’s All About the Prices

I don’t know about you, but if I want to see my kids roll their eyes, all I have to do is mention the way things used to be. Somehow, I don’t think they believe that I walked to school … Continue reading

Posted in Competition, Pricing | Leave a comment

The “Small Stuff”

I know you’ve heard the expression, "don’t sweat the small stuff."  Sometimes it may be good advice, but in running our businesses, it’s often the small stuff that can make a big difference.  From Seth Godin’s blog comes an interesting … Continue reading

Posted in General Business | Leave a comment

Decoration Day

The day was originally called "Decoration Day" as a day to decorate the graves of our fallen soldiers from the Civil War.  Today we call it Memorial Day.  It was first observed on May 30, 1868.  It wasn’t until after … Continue reading

Posted in Miscellaneous | Leave a comment

Have You Checked Your Insurance Lately?

From MSNBC.com comes an article on business insurance, Many Small Businesses Lack Adequate Insurance.  The writer makes some important points about making sure your business is protected.  One area that is frequently overlooked is business interruption insurance.  In the event … Continue reading

Posted in The Internet | Leave a comment

Trader Joe’s

Several years ago, while we were on vacation, my family and I discovered Trader Joe’s.  If you’re not familiar with them, Trader Joe’s is a limited-selection grocery store that offers items that some folks might consider unusual.  They sell a … Continue reading

Posted in Advertising, Marketing and Positioning | Leave a comment

The Benefits of Doing Business Locally

An article available on the American Independent Business Alliance’s web site entitled The Benefits of Doing Business Locally is a must-read for anyone concerned with their local community.  The article begins: From rural to urban areas, an ever-growing chorus of … Continue reading

Posted in Competition | Leave a comment

Student Interns–They’re Not Just For Big Business

Here’s a link to a great article from the Wall Street Journal’s Start-Up Journal on student interns.  We may think of interns in terms of big companies, possibly like the contestants on The Apprentice.  But in real life, they’re students, … Continue reading

Posted in Human Resources | Leave a comment

Managing the Customer Experience

Yesterday morning I attended a web seminar on the topic of managing the "customer experience." The point of the presentation was that it’s not enough to just deliver a product or a service, you must deliver an experience to your … Continue reading

Posted in Customer Care | Leave a comment

212 Degrees

I received a sample book in the mail today from a company called Walk the Talk.  It’s a small book called 212 degrees—the extra degree.  The premise of the book is this: At 211 degrees, water is hot.At 212 degrees, … Continue reading

Posted in Motivation | Leave a comment

More on Closing the Sale

In a recent post, we discussed the problem of "sales people" not closing the sale.  Last night, I had an interesting experience that points out how costly this can be.  My son (the one who graduated from college last week) … Continue reading

Posted in Sales and Salesmanship | Leave a comment