Monthly Archives: September 2006

Repeat Customers vs. Delighted Customers

There is nothing better for your business than positive word-of-mouth.  It’s better than any advertising you can buy, and it’s free.  In fact, you can’t buy it at any price.  You can try.  Car salesman, for example, will often hand … Continue reading

Posted in Advertising, Marketing and Positioning, Customer Service | Leave a comment

More on Health Insurance

This is number ten in our series based on Challenges of the Future: The Rebirth of Small Independent Retail in America, a 64 page white paper by Jack Stanyon, underwritten by the George H. Baum Community Charitable Trust, the Illinois … Continue reading

Posted in Challenges of the Future, Human Resources | Leave a comment

Customers First

Here’s an interesting story from Fast Company about a business called Title Nine Sports.  The owner, Missy Park, passed up an easy sale for something the customer didn’t really need.  Instead, she took care of the customer and made a … Continue reading

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Personalizing the Customer Experience

Ben McConnell writes on the Church of the Customer Blog about his experience at the Wynn Hotel in Las Vegas.  Granted, it’s not exactly Motel 6 (the hotel cost $2.6 billion to build), and the rack rates reflect that, but … Continue reading

Posted in Customer Service | Leave a comment

Are You Successful?

Here’s an interesting item from Seth Godin on success.  Are you successful?  How do you know? Different people have different definitions of success.  One thing is certain; if you don’t know where you want to go, you’ll never know if … Continue reading

Posted in General Business, Motivation | Leave a comment

Google and Quick Books

From Inc.com comes the news that Google, the web’s number 1 search engine and Intuit, maker of QuickBooks accounting software, have joined forces to provide new functionality to owners of small businesses.  This is in no way an endorsement for … Continue reading

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Guarding the Gates

This is the ninth in our series based on Challenges of the Future: The Rebirth of Small Independent Retail in America, a 64 page white paper by Jack Stanyon, underwritten by the George H. Baum Community Charitable Trust, the Illinois … Continue reading

Posted in Challenges of the Future, Competition, Current Affairs | Leave a comment

Is Your Business Customer Friendly?

Thanks to Seth Godin for pointing out the Four Paws Design web site.  Only one thing keeps any of us in business and that’s customers.  They’re doing us a favor when they buy from us.  If we don’t make the … Continue reading

Posted in Advertising, Marketing and Positioning, Customer Service, Sales and Salesmanship | 1 Comment

Employee Health Insurance

In an article entitled "Health Insurance Costs Soar for Small Businesses", in the Kansas City Star, author Julius A. Karash discusses the growing problem of providing this important benefit for employees.  While it’s a problem that touches businesses of all … Continue reading

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Apple Picking

Over the weekend, my wife and I made our first trip of the year to a nearby orchard to pick apples. This is something we’ve been doing for many years. We used to take our kids, but since they’re grown, … Continue reading

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