Monthly Archives: February 2007

Let ‘em Know What You Do

Over the weekend, I went with my twenty-one year old daughter to help her buy her first new car.  Normally you would expect me to rant about poor customer service, but I have to say that overall this wasn’t a … Continue reading

Posted in Advertising, Marketing and Positioning | 1 Comment

Jet Blue

By now I’m sure you’ve heard the stories of the massive delays suffered by Jet Blue Airline passengers during Valentine’s Day week.  Passengers were stranded on Jet Blue planes for hours at New York’s JFK Airport  because of a combination … Continue reading

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Radio Today

There’s no question that word-of-mouth marketing is the most cost-effective way to promote your business, but most businesses still spend at least part of their ad budget on the more traditional media.  With the hundreds of choices available today including … Continue reading

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More on Wal*Mart Fabrics

If you’re like me, it takes a lot to make you feel sorry for Wal*Mart.  But as the mini-controversy swirls around the Bentonville behemoth’s rumored decision to walk away from the cut fabric business, some internet posters are getting really … Continue reading

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Costco

There’s an interesting article on msnmoney.com about Costco.  For those of you not in their market area, Costco is a warehouse club, similar to Sam’s Club, but with a more up-scale image.  Their merchandise tends to be a little more … Continue reading

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Watch Out for the “Average”

Here’s something to think about. Let’s say you’re a huge national chain. You have thousands of stores. How do you decide what items to put on your shelves. Obviously you’re going to look at your “average” customer. The law of … Continue reading

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Why should I buy from you?

Face it. When a prospect comes into your store, there are only two possibilities. Either she’ll buy from you or she won’t. I know, there are some sub possibilities. For example she might not buy today but will come back … Continue reading

Posted in Advertising, Marketing and Positioning, Sales and Salesmanship | Leave a comment

Do-It-Yourself Tech Support

Thanks to Ralph of Ralph’s Vacuum and Sewing in Redwood City, CA, for pointing out this video.  It’s been making the rounds on the web for the last few months.  A soldier in Iraq wasn’t able to get tech support … Continue reading

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Customer Perception

Word on the street is that Wal*Mart is going to do away with the cut fabric departments in its stores, beginning with new and remodeled locations.  The company confirms that it’s making the change, but won’t discuss which stores are … Continue reading

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Valentine’s Day

This is a RED ALERT primarily for our male readers.  Tomorrow is Valentine’s Day.  The National Retail Federation reports the following Valentine’s Day facts from their 2007 Valentine’s Day Consumer Intentions and Actions Survey: The average consumer will spend $119.67 … Continue reading

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