Monthly Archives: July 2007

Priceless Publicity

Kyle Krichbaum is an 11 year old boy from Adrian, MI. The thing that makes Kyle unique is that while his friends are playing video games, Kyle is collecting vacuum cleaners!  He says he’s been a vacuum cleaner enthusiast since … Continue reading

Posted in Advertising, Marketing and Positioning | Leave a comment

Reruns

Summer television usually means one of two things.  New programs seem to be mostly reality shows and everything else is reruns.  There’s nothing wrong with reality shows, at least in moderation.  But, like everything else, you can have too much … Continue reading

Posted in General Business | Leave a comment

Not So Smart After All

Hey, it’s Friday and I’m leaving on vacation, so I thought you might enjoy something funny, but that still has a business application.  You may have to look for it, but it’s there.  Really. You’ve probably seen the commercials for … Continue reading

Posted in Advertising, Marketing and Positioning, General Business, Humor | 2 Comments

Woo Hoo!

COMMERCE DEPARTMENT REPORTS ECONOMY SURGED 3.4 PERCENT IN SECOND QUARTER, STRONGEST GROWTH IN MORE THAN A YEAR The Commerce Department reported today that the economy was up by 3.4 % in the second quarter.  It’s the economy’s strongest performance in … Continue reading

Posted in General Business | Leave a comment

Dynamic Displays

Is your idea of an effective store display a stack of boxes with a sample item on top?  Does your sign shop consist of some 8 x 10 card stock and a black magic marker?  Do you light your store … Continue reading

Posted in Store Design | Leave a comment

Business Cards

Don’t let its small size fool you.  Your business card may be one of your most important sales tools.  If you don’t think of your card as anything more than a way to give someone your phone number, you might … Continue reading

Posted in Advertising, Marketing and Positioning | 1 Comment

PR Nightmare

In 1982, seven people died by taking Tylenol which had been laced with cyanide.  A deranged individual poisoned the product after it left the factory. The end result was that all pharmaceutical companies have raised packaging standards and the incident … Continue reading

Posted in General Business | Leave a comment

Are You Relevant?

Warren Shoulberg is Editor of HFN Magazine.  In an editorial in this week’s edition, he quotes Aylwin Lewis, the Chief Executive of Sears Holdings.  Reporting on second quarter results for Sears/K-Mart, Aylwin said that consumers "really don’t relate to its … Continue reading

Posted in Advertising, Marketing and Positioning | Leave a comment

Maybe “the Donald” Should Fire Himself

Tom Peters posts, courtesy of the New York Times, that a $10,000 investment in Donald Trump’s empire in 1994 when it first went public is now worth $636 dollars.

Posted in General Business | Leave a comment

Customer Power

Is the customer always right?  The answer is a definite maybe.  We’re pretty sure they think they’re always right.  We’re also pretty sure that you can win the battle and lose the war if you don’t agree.  The customer has … Continue reading

Posted in Customer Service | Leave a comment