Monthly Archives: August 2007

More on Event Marketing

Last week we posted on a session we attended on the topic of show and event marketing.  The first half of the presentation was given by Sally Cheney of Sally Cheney’s Superstore in Tennessee.  The second half presenter was Mike … Continue reading

Posted in Advertising, Marketing and Positioning, Scams and Frauds | Leave a comment

Short and to the Point

From Franklin McMahon’s Media Artist Secrets podcast, here’s an extremely simple, six-word business plan.  Act big. Be confident. Aim high. Never willing to leave well enough alone, we have to expand on this, at least a little bit. Act big–There’s … Continue reading

Posted in General Business, Motivation | Leave a comment

A Cab Driver’s Observation

Mark Ramsey at the Hear 2.0 blog writes about an interesting conversation he had with a taxi driver recently.  Mark is in media research and he asked the cabby about satellite radio.  Her answer?  "I don’t pay for radio."  She’s … Continue reading

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Working With Family

As a lot of you know, working with family can be a picnic.  Some days are sunny and cool and some days thunderstorms can spoil everything.  Ron Gattinella knows a lot about running a family business.  He and his three … Continue reading

Posted in General Business, Human Resources | Leave a comment

Help Us Help You

In talking to several of our dealers last week, we found that some of you have questions about how best to use technology in your business.  We’d like to help, but first we’d like to know exactly how you’re currently … Continue reading

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Thank you for taking time to complete our survey.

Your input is very important to us.  Your answers will be totaled and used to select future items for the MYOB blog.  They will also be used to select and design future services. Our goal is to provide you with … Continue reading

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There’s Nothing Wrong With Making a Sale

This may seem very obvious to you but, a sales person’s job is to sell.  Let me explain. Baby Lock Tech is Tacony Corporation’s largest annual dealer event.  Several hundred of the best sewing machine retailers from all across the … Continue reading

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Special Events

Baby Lock Tech is Tacony Corporation’s largest annual dealer event.  Several hundred of the best sewing machine retailers from all across the country attend to see new items, meet their fellow dealers, and to attend presentations to learn the latest … Continue reading

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BONUS POST! How Does a Sewing Machine Work?

I know, MYOB is a blog about business for ALL independent retailers, but you have to see this video, no matter what you sell.  Here’s how YouTube describes it: "Junkyard Wars audition tape (successful!). Ever wonder how a sewing machine … Continue reading

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Teamwork

Baby Lock Tech is Tacony Corporation’s largest annual dealer event.  Several hundred of the best sewing machine retailers from all across the country attend to see new items, meet their fellow dealers, and to attend presentations to learn the latest … Continue reading

Posted in Sales and Salesmanship | Leave a comment