Monthly Archives: October 2007

Halloween–The New Thanksgiving?

According to the Dallas Morning News, Wal-Mart is promising (threatening?) to offer "Black Friday" pricing beginning this Friday, Nov. 2 to coincide with the opening of their in-store Christmas shops.  [Black Friday is the media’s name for the day after … Continue reading

Posted in Advertising, Marketing and Positioning, Competition | Leave a comment

Protect Those Existing Customers

The experts tell us that it’s much less expensive to keep a customer than it is to get a new one.  In fact, it can cost five times as much.  I was reminded of this when one of my sons … Continue reading

Posted in Sales and Salesmanship | Leave a comment

Catch 22

We begin today by acknowledging that, for obvious reasons, we all prefer to shop at local, independent retailers.  But if you bear with me for a bit, I think you’ll see why this is an important piece of information that … Continue reading

Posted in Miscellaneous | 1 Comment

Faster Horses vs. Horseless Carriages

"If I had asked my customers what they wanted, they would have said a faster horse." Henry Ford The trend in business today is to ask the customer what they want, and we definitely agree with the trend.  The key … Continue reading

Posted in Advertising, Marketing and Positioning | 2 Comments

They CAN Afford It

The always insightful Seth Godin suggests that when the customer says "I can’t afford it", they really mean is "It’s not worth it."  He writes, "As in, it’s not worth reprioritizing my life, not worth the risk, not worth what … Continue reading

Posted in Pricing, Sales and Salesmanship | Leave a comment

Yet Another Survey

It’s another one of those surveys where you just shake your head and say, "I knew that already". In an article titled, "Entrepreneurs Happier, Busier Than Average Americans, Inc.com is reporting on the results of a full year of Discover … Continue reading

Posted in General Business | Leave a comment

Ask Before It’s Too Late

Today’s post has nothing to do with business, but it’s such a good idea I had to pass it along.  Thanks to Dave Delaney for mentioning this in a comment on Mitch Joel’s Six Pixels of Separation podcast.  About.com, under … Continue reading

Posted in Miscellaneous | Leave a comment

“Bad Ideas”

You know you’ve had them.  I’ve had a ton of them.   We’ve all had ideas that just didn’t work.   I put the title in quotation marks because there’s a school of thought that says there’s no such thing.  But, whether … Continue reading

Posted in General Business | 4 Comments

How’s YOUR Economy

I’ve been following a thread on another forum on the topic of "the economy".  We’ve all seen the news stories.  Chicken Little was right!  The sky is falling!  The economy is in the tank!  No wonder my business is down.  … Continue reading

Posted in Advertising, Marketing and Positioning, Motivation, Sales and Salesmanship | Leave a comment

Oh My Gosh, I Think I’m a Geek!

Granted I spend a lot of time at the computer but until this morning I would never thought of myself in terms of geekdom.  But, as I walked into my office a little while ago, I realized that I have … Continue reading

Posted in Computers and Point of Sale | Leave a comment