Monthly Archives: October 2007

Halloween–The New Thanksgiving?

Posted on October 31, 2007 by randyalletag

According to the Dallas Morning News, Wal-Mart is promising (threatening?) to offer "Black Friday" pricing beginning this Friday, Nov. 2 to coincide with the opening of their in-store Christmas shops.  [Black Friday is the media’s name for the day after … Continue reading →

Posted in Advertising, Marketing and Positioning, Competition | Leave a comment

Protect Those Existing Customers

Posted on October 30, 2007 by randyalletag

The experts tell us that it’s much less expensive to keep a customer than it is to get a new one.  In fact, it can cost five times as much.  I was reminded of this when one of my sons … Continue reading →

Posted in Sales and Salesmanship | Leave a comment

Catch 22

Posted on October 29, 2007 by randyalletag

We begin today by acknowledging that, for obvious reasons, we all prefer to shop at local, independent retailers.  But if you bear with me for a bit, I think you’ll see why this is an important piece of information that … Continue reading →

Posted in Miscellaneous | 1 Comment

Faster Horses vs. Horseless Carriages

Posted on October 26, 2007 by randyalletag

"If I had asked my customers what they wanted, they would have said a faster horse." Henry Ford The trend in business today is to ask the customer what they want, and we definitely agree with the trend.  The key … Continue reading →

Posted in Advertising, Marketing and Positioning | 2 Comments

They CAN Afford It

Posted on October 25, 2007 by randyalletag

The always insightful Seth Godin suggests that when the customer says "I can’t afford it", they really mean is "It’s not worth it."  He writes, "As in, it’s not worth reprioritizing my life, not worth the risk, not worth what … Continue reading →

Posted in Pricing, Sales and Salesmanship | Leave a comment

Yet Another Survey

Posted on October 24, 2007 by randyalletag

It’s another one of those surveys where you just shake your head and say, "I knew that already". In an article titled, "Entrepreneurs Happier, Busier Than Average Americans, Inc.com is reporting on the results of a full year of Discover … Continue reading →

Posted in General Business | Leave a comment

Ask Before It’s Too Late

Posted on October 23, 2007 by randyalletag

Today’s post has nothing to do with business, but it’s such a good idea I had to pass it along.  Thanks to Dave Delaney for mentioning this in a comment on Mitch Joel’s Six Pixels of Separation podcast.  About.com, under … Continue reading →

Posted in Miscellaneous | Leave a comment

“Bad Ideas”

Posted on October 22, 2007 by randyalletag

You know you’ve had them.  I’ve had a ton of them.   We’ve all had ideas that just didn’t work.   I put the title in quotation marks because there’s a school of thought that says there’s no such thing.  But, whether … Continue reading →

Posted in General Business | 4 Comments

How’s YOUR Economy

Posted on October 19, 2007 by randyalletag

I’ve been following a thread on another forum on the topic of "the economy".  We’ve all seen the news stories.  Chicken Little was right!  The sky is falling!  The economy is in the tank!  No wonder my business is down.  … Continue reading →

Posted in Advertising, Marketing and Positioning, Motivation, Sales and Salesmanship | Leave a comment

Oh My Gosh, I Think I’m a Geek!

Posted on October 18, 2007 by randyalletag

Granted I spend a lot of time at the computer but until this morning I would never thought of myself in terms of geekdom.  But, as I walked into my office a little while ago, I realized that I have … Continue reading →

Posted in Computers and Point of Sale | Leave a comment