Monthly Archives: March 2008

“Guaranteed Lowest Prices on Lasik Surgery”

I’m not making this up.  It’s an actual ad I heard this morning on the radio. Is it just me, or is this a terrible selling proposition?  Does anybody really want to trust their eyes to the lowest bidder? 

Posted in Advertising, Marketing and Positioning | Leave a comment

Extending the Brand

It’s finally spring.  At least that’s what the calendar says.  A visit to the neighborhood hardware store confirms the change of seasons.  Lawn mowers, grass seed and fertilizer, and outdoor furniture have taken the place of snow shovels and snow … Continue reading

Posted in Advertising, Marketing and Positioning | 2 Comments

Words to Live By

Anna Farmery hosts the Engaging Brand blog and podcast.  She ends each podcast with the following quote: "I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made … Continue reading

Posted in Motivation | 1 Comment

Are You a Great Leader?

Howard Schultz is the CEO of Starbucks.  In the book From the Top:  The Search for America’s Best Business Leaders, he gives his key traits for great leaders: 1.  You must have a vision.  Not only must you have a … Continue reading

Posted in Motivation | Leave a comment

Ten Reasons to Use a Pre-Delivery Checklist

Verizon Wireless is advertising a promotion called “Verizon Demo Days”.  The idea is that if you come into a Verizon store, their “experts” will show you how to use your phone. Is it just me, or shouldn’t they do that … Continue reading

Posted in Advertising, Marketing and Positioning, Sales and Salesmanship | 1 Comment

Dare to Be Different

Jay White’s blog "Dumb Little Man–Tips for Life" is exactly what it says, tips for life.  While it’s Jay’s blog, he has a number of authors who contribute posts.  Today he features an article written by David B. Bohl, called … Continue reading

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Borders–Thinking Outside the Box

John Moore comments at Brand Autopsy on a new display strategy being tested by Borders Book Stores.  As you probably know, book stores normally display their books with the edge facing the customer. ||||||The obvious reason for this is you … Continue reading

Posted in Advertising, Marketing and Positioning | 2 Comments

The Great Illinois Corn Flake

I wish I was smart enough to make this stuff up.  Pictured at the left is a Kellogg’s Frosted Flake that you can purchase on eBay.  According to its owner, it is an exact replica of the state of Illinois.  … Continue reading

Posted in Humor | 3 Comments

How to Use the New Media by Hillary, Barack, and John

According to a recent study from Deloitte Consulting, businesses would do well to study this year’s Presidential campaign as a case study in the use of social media to promote a brand.  Candidates are marketed just like any other brand, … Continue reading

Posted in Social Media | Leave a comment

Are We Having Fun Yet?

Today is the traditional day to celebrate St. Patrick’s Day.  But since most of us work for a living and don’t have the day off, today’s post is about a different kind of fun.  (What you do after work tonight … Continue reading

Posted in Balancing Business and Personal Life, General Business | 1 Comment