Monthly Archives: March 2008

“Guaranteed Lowest Prices on Lasik Surgery”

Posted on March 31, 2008 by randyalletag

I’m not making this up.  It’s an actual ad I heard this morning on the radio. Is it just me, or is this a terrible selling proposition?  Does anybody really want to trust their eyes to the lowest bidder? 

Posted in Advertising, Marketing and Positioning | Leave a comment

Extending the Brand

Posted on March 28, 2008 by randyalletag

It’s finally spring.  At least that’s what the calendar says.  A visit to the neighborhood hardware store confirms the change of seasons.  Lawn mowers, grass seed and fertilizer, and outdoor furniture have taken the place of snow shovels and snow … Continue reading →

Posted in Advertising, Marketing and Positioning | 2 Comments

Words to Live By

Posted on March 27, 2008 by randyalletag

Anna Farmery hosts the Engaging Brand blog and podcast.  She ends each podcast with the following quote: "I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made … Continue reading →

Posted in Motivation | 1 Comment

Are You a Great Leader?

Posted on March 26, 2008 by randyalletag

Howard Schultz is the CEO of Starbucks.  In the book From the Top:  The Search for America’s Best Business Leaders, he gives his key traits for great leaders: 1.  You must have a vision.  Not only must you have a … Continue reading →

Posted in Motivation | Leave a comment

Ten Reasons to Use a Pre-Delivery Checklist

Posted on March 24, 2008 by randyalletag

Verizon Wireless is advertising a promotion called “Verizon Demo Days”.  The idea is that if you come into a Verizon store, their “experts” will show you how to use your phone. Is it just me, or shouldn’t they do that … Continue reading →

Posted in Advertising, Marketing and Positioning, Sales and Salesmanship | 1 Comment

Dare to Be Different

Posted on March 21, 2008 by randyalletag

Jay White’s blog "Dumb Little Man–Tips for Life" is exactly what it says, tips for life.  While it’s Jay’s blog, he has a number of authors who contribute posts.  Today he features an article written by David B. Bohl, called … Continue reading →

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Borders–Thinking Outside the Box

Posted on March 20, 2008 by randyalletag

John Moore comments at Brand Autopsy on a new display strategy being tested by Borders Book Stores.  As you probably know, book stores normally display their books with the edge facing the customer. ||||||The obvious reason for this is you … Continue reading →

Posted in Advertising, Marketing and Positioning | 2 Comments

The Great Illinois Corn Flake

Posted on March 19, 2008 by randyalletag

I wish I was smart enough to make this stuff up.  Pictured at the left is a Kellogg’s Frosted Flake that you can purchase on eBay.  According to its owner, it is an exact replica of the state of Illinois.  … Continue reading →

Posted in Humor | 3 Comments

How to Use the New Media by Hillary, Barack, and John

Posted on March 18, 2008 by randyalletag

According to a recent study from Deloitte Consulting, businesses would do well to study this year’s Presidential campaign as a case study in the use of social media to promote a brand.  Candidates are marketed just like any other brand, … Continue reading →

Posted in Social Media | Leave a comment

Are We Having Fun Yet?

Posted on March 17, 2008 by randyalletag

Today is the traditional day to celebrate St. Patrick’s Day.  But since most of us work for a living and don’t have the day off, today’s post is about a different kind of fun.  (What you do after work tonight … Continue reading →

Posted in Balancing Business and Personal Life, General Business | 1 Comment