Monthly Archives: July 2008

Would You Fly on an Airline Called “Derrie-Air”?

From the Responsible Marketing blog comes this story about a mythical airline called "Derrie-Air".  It seems that the two local Philladelphia newspapers, The Enquirer and The Daily News decided to do a test of their print and on-line advertising.  The … Continue reading

Posted in Advertising, Marketing and Positioning | Leave a comment

Free Google Coupons

Back in August, 2006 we ran a post called Free Advertising.  It showed you how to take advantage of the free coupon utility on Google Maps.  To make a long story short, you can attach a coupon of your own … Continue reading

Posted in Advertising, Marketing and Positioning | Leave a comment

Follow UP on hp Customer Service

Today I received an email from hp asking me to complete a survey on my customer service experience which I have answered, giving them high marks. Good service + Good follow up = Great customer service.

Posted in Customer Service | 2 Comments

Credit Where Credit is Due

We often post here about poor customer service.  Heck, it’s so easy.  It’s a subject that could support the blog all by itself.  But in all fairness, it doesn’t hurt to point out some good service once-in-a-while. For some strange … Continue reading

Posted in Computers and Point of Sale | Leave a comment

The Economy that Wouldn’t Die

From the US Census Bureau:"New orders for manufactured durable goods in June increased $1.6 billion or 0.8 percent to $215.4 billion, the U.S. Census Bureau announced today.  This was the second consecutive monthly increase and followed a 0.1 percent May … Continue reading

Posted in Current Affairs, General Business, Motivation, The Economy | Leave a comment

Small Business’ Top 10 Complaints

The National Federation of Independent Business recently polled 3,530 of their closest friends asking them to identify their biggest concerns.  Their top ten choices were: Cost of health insurance Cost of fuel Federal taxes on business income Property taxes Tax … Continue reading

Posted in Expenses, General Business, Human Resources, Taxes, The Economy | Leave a comment

So, What’s this “Twitter” I Keep Hearing About?

If you haven’t used twitter, you might be surprised at how useful it can really be.  twitter is a so-called "micro blogging" site.  It’s "micro" because you’re limited to 140 characters per post (tweet).  It’s "blogging" because your tweets go … Continue reading

Posted in Advertising, Marketing and Positioning, Branding, Social Media | 4 Comments

The Age Curve in Retailing

Thanks to Mack Collier for pointing out this post by Thomas R. Clifford on Generation Y, called The Age Curve and Corporate Storytelling.”  It’s a review of a new book called “The Age Curve” by Ken Gronbach.  The article caught … Continue reading

Posted in Advertising, Marketing and Positioning, Branding, General Business, Sales and Salesmanship, Social Media | 2 Comments

She LOVES Her Vacuum Cleaner

OK, this is the Tacony Corporation blog.  Among other things, we make vacuum cleaners.  In fact we make the best vacuum cleaners in the world, right her in the Show-Me State (Missouri for those of you who live on the … Continue reading

Posted in Sales and Salesmanship | 2 Comments

More Than 3/4 of Workers Say They’re Burned Out

According to a recent survey of more then 7,600 workers by CareerBuilder.com, 78% of American workers say they’re burned out.  46% of workers said that their workload has increased in the first half or ’08 and nearly half (45%) rated … Continue reading

Posted in Human Resources | Leave a comment