Monthly Archives: August 2008

Facebook and MySpace for Small Business

As we continue our look at web 2.0 and how it can help your small business, today we’ll take a look at Facebook and MySpace.  We’re going to focus on Facebook with the understanding that just about anything you can … Continue reading

Posted in Advertising, Marketing and Positioning, Social Media, The Internet | 1 Comment

Building Your Credibility on the Other Guy’s Dime

Yesterday we left you with the promise that today we’d show you how to build your credibility without having your own blog or podcast.  So, what’s this magical secret?  It called "commenting".  Nearly every blog and podcast has a place … Continue reading

Posted in Uncategorized | Leave a comment

A Small Business Owner Who Knows How to Use Social Media

I thought today we’d take a look at someone who really knows how to use this "social media" stuff to build her business.  I chose this example for three reasons.  (1.)  She really knows how to make web 2.0 work … Continue reading

Posted in Advertising, Marketing and Positioning, Branding, Social Media | Leave a comment

Durable Goods Sales are……… Durable

According to Yahoo! News, orders for big ticket items were up in July for the second month in a row.  Obviously that’s good news since most of us are in the business of selling durable goods.  The Commerce Department announced … Continue reading

Posted in The Economy | Leave a comment

Building Your Small Business Brand with Blogs and Podcasts

Let’s start with a basic fact of Internet life.  One thing search engines look for is frequently updated content.  The fastest way to update your web site’s content is to host a blog or podcast. Take this blog as an … Continue reading

Posted in Branding, Social Media, The Internet | 4 Comments

How Does a Small Business Make Money on the Internet?

Today’s topic was inspired by a couple of conversations on another online forum.  It’s such a huge topic that I’ve decided to address it here, (1) because of a more diverse audience and (2) because it’s not something that can … Continue reading

Posted in Advertising, Marketing and Positioning, The Internet | Leave a comment

Why You Should Always Proofread

Happy Friday!  Here’s something light for the end of the week.  I picked up this ad on a recent trip.    It’s a heck of a price for a new Birck home.  Always proofread your ads. [Click on the image … Continue reading

Posted in Advertising, Marketing and Positioning, Humor | Leave a comment

Thank You

sIf you’ve been following MYOB for a while, you know that I’m a big advocate of "Web 2.0", "Social Media"  or whatever you want to call it.  On line communications are here to stay and an independent business owner has … Continue reading

Posted in Uncategorized | Leave a comment

Getting Back to (Sales) Basics

From Downtown St. Louis: I finished my day at Baby Lock Tech with a class on selling.  Frankly I thought it would be a waste of time.  What could I possibly learn about selling that I didn’t already know.  I’ve … Continue reading

Posted in Sales and Salesmanship | Leave a comment

More on Baby Lock Tech

From Starbucks in downtown St. Louis:  This is a brief post because I’m headed to a 2:00 class but I just wanted to reiterate my impressions from yesterday.  In a soft economy the optimism of our dealers is something!  As … Continue reading

Posted in Tacony Corporation News | Leave a comment