Monthly Archives: February 2009

Some Great Sales Advice

We recently ran across a great newsletter and blog that had a very good posting regarding one of our favorite topics, good sales advice. While you're on the site, you might want to check out some of the other recent … Continue reading

Posted in Sales and Salesmanship, The Economy | Leave a comment

A Timely (and Free) On-Line Marketing Course

Here's an interesting free "marketing course" I came across that seemed pretty valuable.  I haven't received the entire course, since it is sent via e-mails over 10 days, but the sample lesson was quite good.  It's also a pretty good … Continue reading

Posted in Advertising, Marketing and Positioning, Sales and Salesmanship | Leave a comment

50 Ways to Improve Your Business in 2009 – Part 8

Here is a link to a very good article listing another 12 ways to improve your business in 2009. That brings our list to 47, any more ideas to make our list complete? Thanks, Bill

Posted in Sales and Salesmanship, Store Design | Leave a comment

Do We Need More Repair Ads?

I read this article and couldn’t help but see parallels between the shoe repair store and sewing and vacuum retailers.  From the fact that new customers “didn’t even know the store existed” to the problem of “throw away” mass merchant … Continue reading

Posted in Customer Service, Sales and Salesmanship, The Economy | Leave a comment

50 Ways to Improve Your Business in 2009 – Part 7

Here are five tips for Marketing (not Selling) on the Internet: Whenever possible collect email addresses from your customers. Use the collected email addresses to alert customers of sales or store events using this free e-mail software. Use the email … Continue reading

Posted in Sales and Salesmanship, Store Design | Leave a comment

50 Ways to Improve Your Business in 2009 – Part 6

Here are four more posted to Mine Your Own Business: Tell your spouse you Love them everyday. Keep your store clean, clean. Let your positive attitude be the first thing your customer notices about you. Under promise and over deliver. … Continue reading

Posted in Sales and Salesmanship, Store Design | 2 Comments

50 Ways to Improve Your Business in 2009 – Part 5

Here are my 5, bringing our list up to 26: Survey Your Customers. Paint At Least One Part of Your Store. Clean the Carpets.  Replace if Beyond Hope. Read a Business Book.  (“Good to Great” is still a great book.) … Continue reading

Posted in Sales and Salesmanship, Store Design | Leave a comment

50 Ways to Improve Your Business in 2009 – Part 4

6 more tips from John Kaido – SR. Vice President Home Floor Care Formulate and rehearse a "Quick Demo" that has "Wow" impact with customers. When customers enter your store with a vacuum for repair, ask them if it's a … Continue reading

Posted in Sales and Salesmanship, Store Design | Leave a comment