Monthly Archives: March 2009

Comparing Depressions

We ran across an interesting article comparing depressions, not tropical storms or states of mind, but the big economic depression of the 80s and our current economic situation. One point the article makes is that the 80s depression was much … Continue reading

Posted in Customer Service, General Business, The Economy | 1 Comment

Create Your Own Stimulus Package

At the VDTA/SDTA tradeshow in Las Vegas two weeks ago, Michael Guld (www.themilliondollarmediarep.com/) gave the keynote address.  I was pleased to see almost a full house for the keynote, probably about 500 people.  Michael gave these 10 tips to help … Continue reading

Posted in Advertising, Marketing and Positioning, Sales and Salesmanship, The Economy | 1 Comment

Some Great Pricing Tips

Here’s one of the best articles I have read on pricing strategies to consider in this economy.  I really liked the quick definitions/examples of Cost Plus Pricing, Market- Based Pricing, and Value Pricing.  Many of our most successful customers create … Continue reading

Posted in Pricing, The Economy | 1 Comment

An Excellent List for Business Podcasts

If you’ve never tried a podcast, check one out.  You might like it.  If you don’t have an iPod, just download it to your computer. To get you started here is a link to 100 audio podcasts geared to small … Continue reading

Posted in Advertising, Marketing and Positioning, General Business, Sales and Salesmanship, Web/Tech | Leave a comment

Observations from VDTA 2009

I spent most of last week at the VDTA/SDTA (Vacuum and Sewing Dealers’ Trade Association) convention in Las Vegas, together with about 50 other Tacony associates including Ken Tacony.  Here are some random observations: Las Vegas is definitely hurting in … Continue reading

Posted in Advertising, Marketing and Positioning, Motivation, Sales and Salesmanship | 1 Comment

Great Marketing Resource

We recently ran across a great Web site where you can sign up for a free newsletter that includes an excellent white paper when you sign up for the newsletter. The white paper is entitled "The 12 Most-Common, Most-Damaging Marketing … Continue reading

Posted in Advertising, Marketing and Positioning, Sales and Salesmanship, Strategic Planning | 1 Comment

Could your local “free” newspaper help you promote a “Support Your Local Businesses” campaign?

Here’s an article from our local free newspaper explaining how the economy is impacting them and what they are doing about it.   Could they help you get other local businesses together to advertise and sponsor a “shop local” event?  It … Continue reading

Posted in Advertising, Marketing and Positioning, General Business, Sales and Salesmanship | 1 Comment

Print This, Post This and Watch the Results

OK, you only have 5 minutes.  Please read this article, then print it out and give a copy to each of your employees.  I'm betting each employee will get a sale that they otherwise would not have gotten that day.  … Continue reading

Posted in Sales and Salesmanship | Leave a comment