Observations from VDTA 2009

I spent most of last week at
the VDTA/SDTA (Vacuum and Sewing Dealers’ Trade Association) convention in

Las Vegas, together with about 50 other Tacony associates
including Ken Tacony.  Here are some
random observations:

  1. Las Vegas is definitely hurting in this economy, but not
    too much.  My ride from the airport
    to the convention center took less than 10 minutes, much shorter than
    normal.  My cab driver said he had
    been waiting at the airport 45 minutes for a fare.  The Las Vegas Hilton, a 4,000 room
    hotel, was sold out the night I arrived. 
    It took about 20 minutes for them to find my confirmed room.     

  1. There were 4 conventions at the hotel/convention
    center last week and quite a strange mix. 
    In addition to ours there was the Aviation Support Show (everything
    to do with aviation except the planes), the World Pizza Expo (including
    the Pizza Olympics), and the Native American Nations Economic Conference
    (apparently the national meeting of all Native American Tribes). 

  1. Attendance at the VDTA Show was much better than
    I had feared.  Although attendance
    may have been down slightly from last year, our booths were busy most of
    the time.  The Keynote Speech was
    well attended (more about that later this week) by about 500 people.  The seminars I went too were quite full,
    with the Sucksess panel discussion standing room only.  (I later was quite proud to find out
    that all four presenters are good Tacony customers.)

  1. The two young people who received this year’s
    Bernie Epstein scholarships were very deserving and quite passionate about
    making a difference in college and afterwards.  Other than making me feel quite old, it
    was fun to see their enthusiasm. 

  1. The food at the Wednesday night reception was
    very good.  It was fun talking to
    everyone until they finally turned the lights out on us.  (My first time closing down a bar.)  Dagon Browning from Kalispell, MT can not only can sell sewing machines and vacuums, he can really sing.  He’s also a great teacher.  What energy.

  1. Stan Ingram was inducted into the VDTA/SDTA Hall
    of Fame.  I did not know the other
    two inductees.  From his acceptance
    speech, it was clear that Stan had loved his time in the sewing industry.  He explained he grew up on a dairy farm
    in Wisconsin and was motivated to do well at the University of Wisconsin because he had milked enough cows and shoveled
    enough stuff.  Many Singer and
    Viking dealers are certainly thankful that Stan didn’t return the farm.

  1. I had expected the mood to be quite negative
    based on the economic situation. 
    This expectation was also anticipated in the Keynote Address and
    Scott Wells’ opening remarks. 
    Instead, I found almost all of the dealers to be cautiously
    optimistic.  Several said they had
    had their best year ever last year and 2009 was starting off strong.  In general, they said that they had to
    work harder to get the same amount of business, but didn’t seem to
    mind.  One husband and wife from CA
    said they were going to be hiring more staff.

  1. Ken Tacony commented how pleased he was with the
    very positive reception that our new Koala cabinets received.   Hats off to Ed Moore for his constant
    attention to every detail in designing the best looking sewing cabinets
    ever made (in my humble opinion). 
    We’re proud that they are built right here in the USA.  Ed also
    wins the “best dressed worker during teardown” award for working non-stop
    for 4 hours in an Italian suit and tie. 
    (Mike Queen finished second, having the suit but did take his tie
    off.)

  1. The new Criss Angel Believe show at the Luxoris the only Cirque du Soleil show that I would
    not recommend.  Quite
    disappointing. 

  1. After attending my 21st VDTA show, I
    can honestly say that I have never been more proud to be a part of our
    sewing and vacuum industry and the retailers who make it all happen.  A truly wonderful group of people.   

         

Bill

This entry was posted in Advertising, Marketing and Positioning, Motivation, Sales and Salesmanship. Bookmark the permalink.

One Response to Observations from VDTA 2009

  1. I love staying at the hilton hotel in vegas. everytime i fly to vegas via last minute travel i go to this hotel. its a really good one.

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