There is lots of information on Internet Marketing available both in print and online, but very few focus specifically on small businesses. Here is an article that specifically targets 5 mistakes that brick and mortar small businesses make on the Web. To summarize:
- Failing to Understand the Basics of Internet Marketing
- Unreasonable Expectations
- Having a Subpar Website
- Google Centrality
- Misunderstanding Social Media
The article provides lots of information on these five tips and provides a lot of helpful examples. The article also inspired many interesting comments and Tweets so you might want to check those out as well. If you're still interested in further information, you can check out our post from December 10th of last year, Web Site Suicide, which views this topic from a different perspective.