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Monthly Archives: October 2010
The “So What” Test and Advertising
A few days ago we posted about a great article on getting Free Advertising in Mine Your Own Business. One of the things we discussed first was the difficulty of deciding on the most effective advertising mediums for your business. … Continue reading
Is the Customer Always Right?
First some history on the famous phrase the customer is always right. In the USA it seems to have more or less originated with Marshall Field's department store in Chicago. If you have time you can read more about the … Continue reading
Posted in Customer Care, Customer Service
1 Comment
Inflation Warning
If you believe that inflation is at our doorstep, read this to learn how to prepare. The author of this article is very concerned about possible upcoming government inflationary policiies and the posting provides some of the reasons for his … Continue reading
Posted in Challenges of the Future, Expenses, The Economy
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Free Advertising
All small business owners know that advertising is usually expensive. Another problem is deciding what type of advertising is the most cost effective for your particular business. Is it newspaper, radio, TV, Web….the list goes on and on and even … Continue reading
Business and Customer Service
Small business owners understand the importance of good customer service (if not they are probably not small business owners for very long). We understand how important it is at Mine Your Own business since we have done around twenty posts … Continue reading
Posted in Customer Care, Customer Service
1 Comment
Walking and Aging
Everyone has heard how beneficial exercise is, after all it is on television, radio, newspapers, magazines, etc. Now comes a new article from HealthDay about research from the U. S. National Institure on Aging that showed walking six to nine … Continue reading
Posted in Challenges of the Future, Miscellaneous, Motivation
1 Comment
Put Your Business on a Diet
First a little background before we get to the main topic of this posting. Did you know the average American gains at least two pounds a year over their lifetime? I thought I remembered this depressing fact and then did … Continue reading
Posted in Expenses, General Business, The Economy
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Speed Coaching and SCORE
I think everyone has heard of speed dating, but if you're not familiar with the term or want a little more information Wikipedia provides some very interesting information on it. At the bottom of the article there are even listings … Continue reading
Posted in General Business, Motivation
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Emails and Subject Lines
There was a recent article that made the point that the subject line is very important in getting a prospect to open any email in the first place. Any email you send has to contend with spam and spyware software, … Continue reading
Small Business Credit Bill
USA Today had a recent article on the recently passed Small Business Jobs and Credit Act. Whether or not you agree with the the current Congress and Administration policies, the passage of this bill could result in some real savings … Continue reading
Posted in Accounting, Taxes
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