Social Media Can Save Time?

There is a great deal of debate on how effective social media¬† marketing is for small business owners. I did a search using the phrase “social media a waste of time” and got tons of results expressing views that it was very effective and just as many with the exact opposite sentiment. I did a posting last week that described how email and other older forms of marketing were still viewed as very effective by many small business owners, but there were also some statistics in the article that stated that most small business owners were planning on using more social media marketing this year.

The survey results in the article were pretty impressive, 73 percent of the small businesses had used social media marketing and 81 percent of those businesses planned on an increased focus on it this year. 62 percent of small businesses that had not used social media were planning on trying it this year. So are these small businesses right in their increased focus in this area?

An article in Small Business Trends begins by describing how demanding owning a small business can be but than describes five areas that can be addressed more efficiently with social media than with any other means:

  • Building Awareness
  • Customer Support
  • Staying Top of Mind
  • Competitor Research
  • Networking with Colleagues

So what have you experienced with social networking? Have you found it to be a valuable and time saving marketing tool or do you feel that it just wastes time/

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One Response to Social Media Can Save Time?

  1. Aaron Eden says:

    I find it rather amusing that you would write how social media can save time, especially now that the term ‘sharepocalypse’ is becoming a hot topic – where people simply feel that enough is enough when it comes to social media. I think, those who say that social media is a complete waste of time is completely missing their opportunity on utilizing the fastest tool ever built to help them reach out to customers unlike any other. I think the word here is : Engagement. Unfortunately, it’s still a hit or miss deal, and it ain’t that bad to automate posts to your accounts either, so long as you do it responsibly. In the end, it’s all about having more time to have fun in getting to know your peers on the Social Web.

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