Monthly Archives: November 2011

Marketing as a Business System

I think most of you are familiar with the quote frequently attributed to John Wanamaker who is frequently referred to as the father of the department store and modern advertising. He famously said (in one variation or another): “Half the … Continue reading

Posted in Advertising, Marketing and Positioning, Strategic Planning | Leave a comment

Last Reminder for Small Business Saturday

I did a little early support for Small Business Saturday since I did it on Wednesday as opposed to Saturday, but first some background. I have bird feeders in my back yard and have gotten lazy in the past few … Continue reading

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Small Business Saturday This Saturday

I was watching a local news station on Friday to catch the weekend weather forecast and was surprised to see a commercial promoting Small Business Saturday. I was surprised because I didn’t see any television promotion when it debuted last … Continue reading

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Play to Your Strengths Sales Advice

We do a lot of postings on the category Sales and Salesmanship with most of the postings emphasizing ways to develop new sales techniques or improve your current selling strategies. A recent article I read emphasized a different approach that … Continue reading

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Business Tips From The Simpsons

A small business owner can get valuable insights in running their business from some very unlikely sources. Let me begin by confessing that I’m not the most devoted follower of The Simpsons (but always thought it was very funny when … Continue reading

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Holiday Email Tips

Halloween is over and we’re in the final stretches for Thanksgiving and the traditional start of the holiday shopping season, although I think my wife has been pretty much been finished with shopping for a month or so (I wish … Continue reading

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Negotiation Tips for Business

I recently read an article about tips for effective negotiating, which I’ll get to in a minute, but the first thing that popped into my mind as I started to read the article were memories of purchasing new cars. I … Continue reading

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Avoid these Customer Service Errors to Increase Sales

We often don’t think that good customer service can increase sales. I know I often think of the reverse, how poor customer service can and will cost you sales in the long run and frequently a small business owner won’t … Continue reading

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The Power of Marketing with Video

First a little fun before we get to the main part of the post today. A coworker and I recently had a brief discussion on restoring old cars and he thought a55 Chevy would be an ideal candidate. I don’t … Continue reading

Posted in The Internet, Web/Tech | Leave a comment