Email marketing has been around for a long time and some small business owners may feel that it has been overshadowed by all the other types of social media now at the disposal of savvy marketers. I read a recent article that describes how email marketing can still be a powerful tool and provides some ideas on how to breathe new life into your email marketing.
How to Segment Your Email List suggests that instead of sending an email blast to your whole list, segmentation can amplify the results of your email marketing. The article gives the following popular ways do divide up your list.
- By Customer Behavior
- By Length of Tine on List
- By Location
- By Gender
- By Age
The article gives a lot of good tips for each of the main categories above and if you are really into math and statistics, don’t miss the link to the Direct Marketing Association near the end of the article. I did click the link and start to read their suggestions, but I’m afraid it was a bit too much for me and I think the tips in the article would be sufficient to improve your email marketing efforts.