Category Archives: Advertising, Marketing and Positioning

Tips on Becoming a Valuable Resource for your Customers

We’ve posted frequently on marketing promotions you can do to increase sales, the most recent one provided some tips to improve you email promotions, Optimizing Email Marketing from last month. I recently read something that gave a slightly different slant … Continue reading

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Collaboration Beats Competition

I live in St. Louis and this is one of the nastiest winters I can remember. I realize it is even worse for Chicago and the east coast, so I shouldn’t complain but I will anyway. To add insult to … Continue reading

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Optimizing Email Marketing

Email marketing has been around for a long time and some small business owners may feel that it has been overshadowed by all the other types of social media now at the disposal of savvy marketers. I read a recent … Continue reading

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Valentine’s Day Tips for Small Businesses

The company I work for has set up a great service (Fruit My Cube) for our associates that allows anyone to order a box of fruit delivered to our office on a weekly basis. I order frequently and have always … Continue reading

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Good Reviews Help Small Businesses

I had heard of Yelp, but had only visited their site a few times so the first thing I did was visit their website after I read How Yelp Can Help… Small Businesses Take Advantage of Reviews [Infographic]. We frequently … Continue reading

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Time to Open Pandora’s Box?

I think almost every school child in America learns at some time about Pandora’s Box (at least I know I did). Even if you didn’t,  it is a very common and frequently used term. I’m sure most of you have … Continue reading

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Emphasizing Local Shopping this Holiday Season

Small Business Saturday has come and gone and when I do a search on it the results are mixed, some small businesses saw no increase in traffic while others that promoted it had some very good sales. Last year American … Continue reading

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Marketing as a Business System

I think most of you are familiar with the quote frequently attributed to John Wanamaker who is frequently referred to as the father of the department store and modern advertising. He famously said (in one variation or another): “Half the … Continue reading

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6 Tips to Build Small Business Credibility

Every small business owner knows how important it is to establish the credibility of your business, after all if people doesn't have trust in your product, customer service, and overall business performance they will go somewhere else. A recent article … Continue reading

Posted in Advertising, Marketing and Positioning, Social Media | 2 Comments

Boost for your Small Business

It seems like those innovative people at Google are always coming up with some new tool prospective customers can use to find your business. We've posted several times on different Google tools, Google Local Tags being our most recent post. … Continue reading

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