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Category Archives: Advertising, Marketing and Positioning
Emphasizing Local Shopping this Holiday Season
Small Business Saturday has come and gone and when I do a search on it the results are mixed, some small businesses saw no increase in traffic while others that promoted it had some very good sales. Last year American … Continue reading
Marketing as a Business System
I think most of you are familiar with the quote frequently attributed to John Wanamaker who is frequently referred to as the father of the department store and modern advertising. He famously said (in one variation or another): “Half the … Continue reading
6 Tips to Build Small Business Credibility
Every small business owner knows how important it is to establish the credibility of your business, after all if people doesn't have trust in your product, customer service, and overall business performance they will go somewhere else. A recent article … Continue reading
Boost for your Small Business
It seems like those innovative people at Google are always coming up with some new tool prospective customers can use to find your business. We've posted several times on different Google tools, Google Local Tags being our most recent post. … Continue reading
Small Business Web Tools
We recently ran across a new resource for small businesses (at least new to us) at SmallBusinessComputing. There a lots of links on the site to all sorts of valuable information for your small business. They also had an interesting … Continue reading
The “So What” Test and Advertising
A few days ago we posted about a great article on getting Free Advertising in Mine Your Own Business. One of the things we discussed first was the difficulty of deciding on the most effective advertising mediums for your business. … Continue reading
Free Advertising
All small business owners know that advertising is usually expensive. Another problem is deciding what type of advertising is the most cost effective for your particular business. Is it newspaper, radio, TV, Web….the list goes on and on and even … Continue reading
Sales and Existing Customers
We've done postings before on how much cheaper and easier it is for small business owners to increase sales through existing customers as opposed to searching for new customers. In fact we did a a posting a little over a … Continue reading
Google Local Tags
It seems Google is constantly developing new tools for small businesses. We did a quick check using The Internet category on the right side of this page and found out that we've done at least four postings in 2009 and … Continue reading
Small Business and Brands
We ran across an interesting article on Bloomberg Business Week titled Manage Brand Fanatics and Brand Detractors that began with the question "What causes customers to fall in love with a small business or to hate it?". It started out … Continue reading