Category Archives: Branding

Small Business and Brands

We ran across an interesting article on Bloomberg Business Week titled Manage Brand Fanatics and Brand Detractors that began with the question "What causes customers to fall in love with a small business or to hate it?". It started out … Continue reading

Posted in Advertising, Marketing and Positioning, Branding, Sales and Salesmanship | 1 Comment

Is Print Advertising Dead?

We've done a lot of posting on social media and online advertising but only one recently on print advertising, so when we ran across an article in USA Today with a slightly different slant we thought it might be worth … Continue reading

Posted in Advertising, Marketing and Positioning, Branding, General Business | Leave a comment

Store Traffic Part 2

Yesterday we did a posting on five easy ways to increase store traffic and promised everyone another take on this topic today. We ran across an article by Jeff Haefner that presents a different approach, giving out coupons to customers … Continue reading

Posted in Branding, Computers and Point of Sale, Sales and Salesmanship | 1 Comment

Tips to Shift into New Markets

There was a recent article in USA Today that began with a question on small businesses and new markets. The response was that small businesses are much more flexible than large corporations (think speedboat vs. container ship) and then provided … Continue reading

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A Small Business Owner Who Knows How to Use Social Media

I thought today we’d take a look at someone who really knows how to use this "social media" stuff to build her business.  I chose this example for three reasons.  (1.)  She really knows how to make web 2.0 work … Continue reading

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Building Your Small Business Brand with Blogs and Podcasts

Let’s start with a basic fact of Internet life.  One thing search engines look for is frequently updated content.  The fastest way to update your web site’s content is to host a blog or podcast. Take this blog as an … Continue reading

Posted in Branding, Social Media, The Internet | 4 Comments

Internet Survey

A couple of comments I’ve heard (or read) recently have me wondering.  One comment was that it’s difficult to get younger shoppers into small, independently owned retail shops.  Is this true?  I don’t know. The other comment, and it’s pretty … Continue reading

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So, What’s this “Twitter” I Keep Hearing About?

If you haven’t used twitter, you might be surprised at how useful it can really be.  twitter is a so-called "micro blogging" site.  It’s "micro" because you’re limited to 140 characters per post (tweet).  It’s "blogging" because your tweets go … Continue reading

Posted in Advertising, Marketing and Positioning, Branding, Social Media | 4 Comments

The Age Curve in Retailing

Thanks to Mack Collier for pointing out this post by Thomas R. Clifford on Generation Y, called The Age Curve and Corporate Storytelling.”  It’s a review of a new book called “The Age Curve” by Ken Gronbach.  The article caught … Continue reading

Posted in Advertising, Marketing and Positioning, Branding, General Business, Sales and Salesmanship, Social Media | 2 Comments

You’re the Expert

We all do what we do because (we believe) we’re good at it.  Whatever it is that you sell, you know more about it than just about anyone else.  Wouldn’t it be nice to get some recognition of that fact?  … Continue reading

Posted in Advertising, Marketing and Positioning, Branding | 1 Comment