Halloween is over and the next big holiday is Thanksgiving, of course. Something important for small business owners is an event that closely follows Thanksgiving, Small Business Saturday. I do a posting on it almost every year (2012 was the exception), but I’ve noticed I usually don’t post until fairly close to the event. I thought it might be a good idea to post about it a little earlier this year so I did a search on Small Business Saturday and came up with all sorts of valuable resources to help you get ready for this growing event (the link above is to one of the many I found).
Small Business Saturday is definitely expanding, as mentioned above, because I ran across How Small Businesses Can Benefit from Small Business Saturday that provided the following information about how small businesses feel about this event.
According to the second annual Small Business Saturday Insights Survey, released by the NFIB and American Express, nearly one-third of small business owners are starting holiday promotions earlier this year, and 70% say participating in Small Business Saturday will be helpful in attracting new customers .
The article then gives these four tips to make Small Business Saturday a success for your business.
- Visit ShopSmall.com.
- Spread the word.
- Offer something special.
- Make it festive.
I visited ShopSmall.com and there really are a lot of free marketing materials that can give you some great ideas and save you some time as you get ready for the 30th. By following the advice in the other three tips as well, your business can have a great Small Business Saturday. I’ll also try to do a follow up post on how successful it was this year.