More Free Advertising

We posted Free Advertising way back in October of 2010 about some ideas on getting advertising for free, but there we concentrated mainly on the telephone. I ran across an article recently that takes a different approach,  free advertising opportunities that focus on some online possibilities.

Get Free Advertising Online for Your Business begins by reminiscing about the old days when an putting an ad in Yellow Pages was about all that was needed to promote your business. A fun fact is that the Yellow Pages were first published as a listing of businesses  in the United States in 1886 and in fact as of April 2010 has rebranded the Yellow Pages to YP. Enough about the old days, the article recommends these 6 ways to get free online advertising for your business.

  1. If you’re selling locally, claim you Google Places listing
  2. Set up a business or Merchant Facebook page
  3. Set up a Linkedln Profile for yourself and your business
  4. Set up a Wikipedia Entry
  5. Set up listings at the other 56 reputable site and directories online
  6. Make sure people on mobile phones can find your business!

Notice how the last item on the list is the only one with an exclamation point? It turns out that there is a good reason for that emphasis. I remembered reading something about smartphone usage in the United States and did some research and found Nielsen: Smartphones Used By 50.4% Of U.S. Consumers, Android 48.5% Of Them. This trend is only going to continue to grow, and the article makes this very strong point.

“With so many people buying web-enabled phones, the Internet has become the new Yellow Pages. You need to make sure that anyone with a phone that has web access can find your company (you don’t need to have a website to do this).”

So you don’t have the technical expertise or time to follow these tips? The article concludes by mentioning that you can hire a person or company to do this for a very reasonable cost based on how important it can be for your business long term. One last point is that there are a lot of great links in the article to other resources, including business listings and mobile marketing.

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Time Management Techniques

Many years ago (I think over 15) my company paid a very well known company to conduct a seminar for all the managers on effective time management. We all got the planner the company sold and then we were trained on how to more effectively prioritize our day to get more done. They must have come up with a fairly effective tool, because I just visited their website and the planner looks very similar.

These days, of course there are smart phones, tablets, and software to help us stay organized as well as the old pen and paper style planners, but I must admit that I was never as efficient as I would have liked at staying organized even with the proper tools. Remember the old adage, you can lead a horse to water but you can’t make him drink? That certainly applies to me and organizational tools, I’m sorry to say.

I recently read Using ‘Getting Things Done’ to Make Your Business More Efficient that questioned some of the techniques I had tried in the past and brought up some new ideas (at least for me). Here are the recommended tips.

  • Get everything out of your head.
  • Don’t use your email inbox as a “to-do” list.
  • Make to-do items action-oriented.
  • Use you calendar only for scheduled events.
  • Build in review periods.

As I reviewed the tips and examples of the techniques, I noticed that I was guilty of doing most of the not-to-do tips and not doing any of the to-do tips (imagine that). I recently acquired a very long term, complicated project from a co-worker so I was especially interested in the Build in review periods. I think it will really help me stay focused on  progress on the project as opposed to “just floating with the current” as described in the article. I’m afraid I have sometimes been guilty of that in the past and I think this tip should help.

 

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Springtime And Small Business

Springtime is finally here, although her in St. Louis and many parts of the country we certainly didn’t have much of a winter. The days are getting longer, flowers are in bloom, baseball season has started -  life is good. So according to 6 Tips for Organizing Your Small Business Finances:

“Now is the perfect time to take a spring cleaning approach to the business issues that often get put off.”

That is not the first thing I would normally consider to do in the spring, but the article does make a few good points for doing exactly that. The tax season is still fresh in your mind (probably painfully so) so you remember some of the tax strategies you used last year that did or didn’t work and it is still early enough in the year to implement new strategies. The article gives these six tips to consider for your business finances.

  1. Talk to a CPA
  2. Re-evaluate Your Business Entity
  3. Review Estimated Tax Payments for 2012
  4. Separate Business and Personal Finances
  5. Use a Cloud App to Get Organized
  6. Don’t Forget Traditional Cleaning

I think two of the most important recommendations in the article are the second and fourth items. If your business started out as a sole proprietorship or partnership and has grown over the years it may be time for a change and the article provides some options that may save you some money in taxes as well as providing other advantages.

The article also gives some very good reasons for splitting your business and personal finances, and to do so recommends taking the actions of opening a business credit card and business checking/savings account.  These actions have many advantages and will make record keeping much easier as well.

Last but not least, don’t miss the links to some Cloud Apps you can use to make running your business much more efficient, and easier as well. I followed one of the links and found 5 Handy Apps for Small Business Finance Management. Do you dread expense reports or have problems with invoices? Then try Expensify for expense reports or FreshBooks for invoices. These apps vary in price, but FreshBooks, for example, has a thirty day free trial. What have you got to lose?

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Store Design Help

Store Design is one of our main categories, but I noticed that we rarely post about it and when we have in the past we really haven’t focused on the basics of store design. Of course an effective store layout can have a big impact on the success of your business but I had never read any articles about it, so I was curious and did a search on”tips on store design”  to see what was out there. I ran across Types of Store Layouts that describes these five floor plans.

  1. Straight
  2. Diagonal
  3. Angular
  4. Geometric
  5. Mixed

The article describes the advantages of each different design, but the mixed floor plan is probably the best for most businesses since it combines the straight, diagonal, and angular plans. One big advantage of this layout is that it excels on directing floor traffic to specific areas of your store.

Even if you are happy with your current store layout, the very short article is worth a read to fine tune your current layout or for if you move to a different location in the future. There are many links in the article to other valuable resources, such as “Store Fixtures & Displays”, “Design Store to Reduce Shoplifting”, and “What Size Building Does My Store Need”, just to name a few. There is even a link to some free software to help in designing your store.

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Friday Fun Fact

This post has nothing to do with small business, but I thought 16 common words or phrases Shakespeare coined was very interesting and got me thinking. Ever wonder where a word or phrase originated and when it was first used? The odds are pretty good that it was coined or made popular by Shakespeare since he has been credited with over 2000 words or phrases.

The 16 words and phrases mentioned in the article weren’t enough for me and I wondered about some of the others and found Words and Phrases Coined by Shakespeare. I was amazed on how many phrases and words we use all the time came from Shakespeare. As an example, what parent of a teenaged boy hasn’t used or thought of “eaten me out of house and home” from 2 Henry IV?

Who would have thought that one of the standard openings for thousand of jokes, “Knock knock! Who’s there?” came from one of Shakespeare’s darkest plays – Macbeth – where we also find “crack of doom”.

He even coined two business terms we use all the time, “employer” from Much Ado About Nothing and “employment”. I could go on and on, but if you take a look at the list I think you’ll be amazed (as I was) on how many of our most familiar terms and phrases came from one source.

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Early Planning For Retirement Can Save You Money

We’ve posted several times in the past on various aspects of small business owners and retirement, but it has usually been aimed at an established business where the owner is beginning to think about retirement after several years in business. It turns out that planning for retirement even as a startup is important and can even save you money over  your years in business.

I spotted Planning for retirement is important for startup owners while I was reading my local newspaper on a rainy Sunday morning. This quote from the article really got my attention.

“It might seem like a mistake to stash anything away for retirement now when your business is demanding so much cash and time. But because retirement savings plans give you a tax break upfront when you contribute money to them, you can often stretch your money further simply by using one of these plans.”

“A retirement plan is critical,” said Robert Keebler, a Green Bay, Wis., certified public accountant. “For every dollar you put away, you can save about 30 to 40 cents in taxes.”

The article then makes the point that once money is in a retirement plan, it won’t be taxed until retirement. If you put money in a bank savings account the interest will be taxed annually.

Of course, the type of retirement plan you can set up depends on your type of business. The easiest to set up is if yours is a sole proprietor with no employees, there is even a link in the article to a handy retirement calculator to see how much you can contribute. It does get more complicated if you hire employees or if the money in a 401(k) exceeds $250,000, but there is a link in the article to the Department of Labor that can give you some good advice on proper record keeping.

Last but not least, the article advises that you can’t wait until the last minute to set up a 401(k) but does provide some other options. The point is, this really is a win win situation. You’ll have a retirement plan in place so you’ll be way ahead of most of us and you will also be saving money at the same time.

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Hidden Small Business Problem?

No small business owner wants to think that any of his employees might be stealing from him and I had never thought it was a big problem in most businesses. Sure, some employees might sometimes take some office supplies and in our office a few lunches have been stolen over the years, but actual blatant theft from the company? It turns out I was wrong, in North America employee theft is 8 times the average stolen by shoplifters.

Those eye popping statistics were in the opening paragraph of 5 Tips on How to Handle Employee Theft, so it looks like the odds are pretty good that a small business owner will catch an employee stealing. The article recommends these tips for setting up a plan for dealing with employee theft.

  1. Review the evidence.
  2. Terminate the employee.
  3. Call the police.
  4. Don’t deduct from the final paycheck.
  5. Keep it to yourself.

The article stresses that it is very important to have a plan ahead of time to correctly handle any theft, but I got curious about something not covered in the article. How do you detect theft in the first place? I didn’t have a clue so I did some research on the Internet and came across Employee Theft, an article that details the different types of office theft (and the office supplies I mentioned above are on the list), the causes, and some ideas for prevention.

There are also some great links at the bottom of the article to all types of resources on employee theft. After all, now that you know how prevalent it is in businesses it would certainly be wise to take some steps to protect your business.

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Inexpensive But Effective Marketing

We post frequently on marketing tips since it is so important for any business, large or small. The problem for small business owners is they don’t have the big advertising budget of large corporations so it is important to get the most bang for the buck. I recently read 10 Budget-Friendly Ways to Market Your Business that solicited ideas from small business owners of some techniques they had used that had proven effective for them. Here are their tips.

  1. Have a Giveaway
  2. Feature Your Customers
  3. Use Local Media Outlets to Spread the Word
  4. Partner with Other Local Businesses
  5. Spend $5
  6. Use YouTube
  7. Give Customers Something that Creates Conversations
  8. Use Creative Handouts
  9. Stand Out in a Crowd
  10. Create Shareable Content

I think a few of the 10 stand out and would work for most small businesses, one was Feature Your Customers. Besides the good ideas on this presented in the article, I thought of a few additional points. Actively try to get feedback from your customers about what they think of doing business with your company. This works in two ways, you can take care of any negatives that come up in order to improve your company and then post positive comments in your store and on your website. As the article describes.

“Everyone loves to see his or her name in print, so they share and tweet the article and tell their friends about it. If any of their friends need this service, whom do you think they are now going to use? Also, when potential customers see it, it will convince them to use us, because they will see what a great relationship we have with our customers.”

A second idea I had not thought about was Use Local Media Outlets to Spread the Word. Most small businesses have probably used local newspapers to advertise their company, but how about branching out to local TV stations and talk radio stations? The article describes several ways to decrease the cost of marketing on local radio stations, such as trading gift certificates for radio commercials. If you haven’t tried these outlets, maybe it is time to give them a try.

 

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Warning to Small Businesses

I’m old enough to remember when there were no cell phones or laptops, let alone smartphones and tablets. I can even remember when you couldn’t buy a telephone, you got them from the phone company and someone had to come out and install your phone. In fact I can still remember the 1987 film Wall Street when Michael Douglas is walking the beach and talking on a huge cell phone  (here is a link to the video) and marveled at a phone with no wires. Times have certainly changed!

With all the communication changes over the years,  small business owners need to be aware of some legal pitfalls they probably don’t even know about that they must be careful to avoid. Don’t Get Sued By Your No. 1 Employee describes how more and more employees are suing their employees for overtime when they use these devices to work outside of normal hours. The start of the problem is with the Fair Labor Standards Act (FLSA) written in 1938 that outlines minimum wage, overtime pay, record keeping, etc. The article makes the obvious point that the law is very outdated so it recommends these tips to avoid a lawsuit and to stay in compliance with the FLSA.

  1. Properly classify workers.
  2. Establish boundaries.
  3. Take action, and document.
  4. Be aware.

I made a quick visit to the Department of Labor website to find some information on the FLSA and found this Employment Law Guide which should help any small business correctly classify their workers. Once they are properly classified then you can use the other tips in the article to make sure you are fully complying with the FSLA.

After all, even if you have a dedicated employee who is willing to work extra unpaid or underpaid hours now, you might have an issue with them in the future and they might want to take you to court for some payment for those past hours.

 

 

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Don’t Make A Titanic Mistake With Your Business

It seems that people never learn from past history. I thought of the famous quote “Those who fail to learn from history are doomed to repeat it” by George Santayana when I read several articles on the 100th anniversary of the sinking of the Titanic. (Actually I found out that this is a misquote, when I did a little research the actual quote is “Those who cannot remember the past, are condemned to repeat it”.) From several accounts of that night long ago, there was an issue with lifeboats and also mass confusion similar to the recent Costa Concordia disaster. It would seem prudent to me that the crew should be extremely well trained to react to any disaster.

So how do maritime disasters pertain to small businesses? How to Stop Your Business From Sinking Like the Titanic from Entrepreneur provides these five lessons you can learn from the Titanic and Costa Concordia.

  1. Look where you’re going.
  2. Don’t get cocky.
  3. Plan for problems.
  4. Don’t neglect training.
  5. Worry about the important stuff.

The article describes how the best solution for your small business is to be alert for “icebergs” that can sink your business,  such as new trends in your industry and changes in the marketplace. It would obviously have been better for both ships if they had avoided the disaster in the first place, but especially in the case of the Titanic,  better planning (think more lifeboats) and better training could have probably saved a lot of lives.

The article makes the point that there was no lifeboat drill once the Titanic sailed and the crew was not trained on how to react to such a disaster. Don’t make similar mistakes with your company, use these five tips to avoid disasters that could sink your business.

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