I had heard somewhere that Facebook was losing members and was rapidly losing popularity, but apparently in this case the famous quote – “The reports of my death are greatly exaggerated” from Mark Twain applies here as well. I did some research and found this article that they are actually growing (although at a slower rate than in the past). I also read in another article that 90% of small businesses have a Facebook page, but don’t do a very good job promoting it. To quote the article:
Currently, 90 percent of small businesses are on Facebook, but only a third of these actually post to the site more than a couple times a week, and another third want to spend even less time on social media.
For all of you business owners out there who have a business Facebook page, how can you do a better job of promoting it? 8 Reasons Why Your Facebook Page Stinks provides these possible problems for your page.
- You Haven’t Set a Clear Goal
- You’re Not Updating Frequently Enough
- Your Page is Boring
- Your Page Doesn’t Answer the Customer’s Obvious Questions
- Your Page Isn’t Visual Enough
- You’re Rehashing the Same Stuff Over and Over
- You’re Not Responding to Comments
- Your Updates Are Too Wordy
Notice point 2 above and how it agrees with the other article. By posting brief, but informative information frequently, avoiding long wordy posts, and keeping the other tips in mind you can improve your Facebook page. Just keep in mind this final quote from the article and have some patience.
This is why your Facebook page stinks. But at least you can fix it. Remember, it takes a long time to build a social media presence and most Facebook pages take a year or more to fully mature.